In almost every case, the answer is YES.

It does if you avoid the pitfalls and have the product to back it up.

After that, the questions don't get any easier... Am I reaching people who will probably never buy from me? How much money should I be devoting to advertising to be truly competitive? Do I really need a media mix? And what about the Internet?!?

With AdConsultant, you'll know!

Designed for small- and medium-size business owners, AdConsultant combines trusted consumer research with media usage and spending data to identify:

• Which customers I should be targeting (by zip code, life stage, demographic, even ethnicity)
• How much they spend every year on the products/services I sell
• Which media they use most
• How much I should be budgeting for advertising
• How I can expand my ad budget with little or no out-of-pocket cost
• What motivates my customers
• How I can deliver a winning message effectively and more cost efficiently
• and so much more!

Your AdConsultant report will define your 'micro market' (the local area with your highest number of potential customers) and will provide you with unbiased, vital marketing research from respected sources like: Ad-ology, Borrell Associates, Mediamark Research (MRI), EASI Demographics and more ­ impartial data that would normally cost thousands of dollars if you tried to buy it on your own, all summarized in simple terms almost anyone can understand. You'll never again need to rely on a dartboard, gut feeling or the parade of salespeople who come through your door.

AdConsultant was created by veterans of the advertising industry with a unique perspective. We're a multi-million dollar, family-owned company of media sales professionals with media buying experience, advisors to some of the nation's up-and-coming advertising agencies, and people with first-hand experience in ad buying.

Now, you can make smarter decisions about how to invest the limited amount of money you have for advertising. The information you need to cut through the confusion, create a full local advertising strategy and take full control of your ad dollars is right here in your personalized AdConsultant report.

Best of all, it's only $777. You've probably spent more on advertising you wish you hadn't purchased in the past year! Want to see a sample? Just click on the View a Sample button above.